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Danish company moves production from Asia to Denmark

Author: Sound Hub Denmark

Published on: JANUARY 14, 2020


One of the first great news this year from Sound Hub Denmark is that the company STEENSSEN has decided to pursue an ambition to move its production of loudspeaker systems from Asia to Denmark. The majority of the future development and production partners are located in Denmark – in Struer, City of Sound.

Danish company moves production from Asia to Denmark



To meet demands from a growing middle class in China and Japan to have products with the stamp ’Made in Denmark’ and to achieve greater flexibility in the production series for the entire product portfolio, several new collaborations are initiated by STEENSSEN. The aim is to secure global sales growth.

Danish company moves production from Asia to Denmark

“Danish design and great sound have high value in the growing middle class in Asia when they are looking for great sound for their flat screens. Unfortunately, the manufacturers in China nowadays are set up entirely for mass production, which makes smaller design series aimed at differentiated customer needs almost impossible. Also, trade barriers and the environmental impact of transport are some of the considerations behind moving production to Denmark.”

“In Struer, I have met competences, flexibility and expertise in small series production, which cannot be found anywhere else – and they seem to love challenges”,

says Frederick Rickmann, founder and CEO of STEENSSEN.

Danish company moves production from Asia to Denmark

‘Made in Struer’

It is great news for Struer and certainly also great news for Denmark that we have the relevant competences within development and production to match the task.

Struer has a long tradition for integrated product development in sound and acoustics and a wide range of companies and specialists with multiple complementary talents and competences almost within walking distance. So, there are practically no limits to what can be done, when they meet with innovation companies such as STEENSSEN”,

states CEO of Sound Hub Denmark Peter Petersen and continues:

One of our offers in Sound Hub Denmark is to find matchmaking opportunities between Danish companies, but also establish innovative collaborations between Danish companies and knowledge institutions and talented international startups. STEENSSEN is number seven in the line of companies, which have registered a company at Sound Hub Denmark within one year.

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